Marketing Strategy
3 Simple Steps to Choosing a Domain Name that Drives Traffic
I recently purchased a domain name for a new blog I’m thinking of starting. Considering how full my plate is these days, I need to start a new blog like I need a hole in my head; But I really couldn’t resist. This blog will be personal –it will be about my experience moving back [...]
Tips To Make the Content You Create Really Count
How many articles or blog posts do you write each month? If you’re like many home business owners and online marketers the answer may be “dozens.” Of course you might write more than that too. It can be a lot of work, energy and time to write all of that content. Are you making every [...]
Copywriting Tips That Can Increase Your Sales
Words hold a lot of power. many business owners worry more about the design of their website, brochure or flyer than the content. While the design is an important part of capturing a customer’s eye, it’s the words – the copy – that gets and keeps their attention. The information you provide is what determines [...]
Using Social Media to Promote Your Business
I had some really great conversations with a few different sisters this week, each on the cusp of embarking on some very exciting projects. Although each sister is engaged in a an entrepreneurial pursuit completely different from the other, they shared a similar concern: a hesitancy to join what has become the social media revolution [...]
Reaching Out to Female Consumers in a Digital Age
Women have a lot to be responsible for on a daily basis. We handle the children, chores, housework, shopping and maintain the home, women have turned to technology for help. Reaching women in this age of digital technology requires a lot more than just television commercials and radio ads. Women these days rely are relying [...]
6 Tips for Helping Your Business Survive In a Bad Economy
This global economic crisis has had two interesting effects on the small business sector: it’s left many struggling financially to stay afloat, but it’s also spawned a large number of solo entrepreneurs who are using their skills and experience to create an income. Setting up shop in the midst of a global economic crisis isn’t [...]
4 Ways to Use Social Media to Build your Home-Based Business
I owe a lot to Twitter for helping me secure two of my steadiest clients. Wait, that didn’t come out right – let me try again: I owe my time spent networking on Twitter, and building genuine relationships with others in my industry, with helping me secure two of my steadiest clients. Do you see [...]
Find the Perfect Customer for Your Business
One of my work at home business coaching “guinea pigs” (a term of endearment I assure you) and I were having our weekly Skype chat late last night (well, it was morning for her since she’s currently living in Sudan). The topic of our “discussion” was building her client base. The first step: focusing and [...]
8 Tips for Developing a Profitable Niche
About a week ago, I was watching a somewhat controversial website being profiled one evening on Nightline News. This website specializes in selling jewelry. There’s nothing particularly unusual about that, until the news journalist revealed that it’s an auction site that caters to a very unique niche market – all of the jewelry sold on [...]






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