Yesterday I talked about my struggle to get back to a normal schedule after moving my family to a new state. Now that my office is finally unpacked, and the kids can locate their own things and move about their rooms without bumping into boxes, I can get back to working on Muslimahs Working at Home. I have so many great things planned for the site. For instance, I’d originally planned a big contest following the launch of the newly designed site, but have decided to wait until the end of Ramadhan for the kick off. Understandably many will be spending a lot less time online during Ramadhan (myself included), so I want to make sure everyone has a chance to participate and win prizes, insha’Allah. The contest will officially kick off after the Eid celebration, insha’Allah. I’ll be keeping you posted here, on our Facebook page and via Twitter!

Normally I reserve Saturday posts for Muslimah Business Spotlight, a profile of Muslimah-owned home-based business owners and their businesses. These posts are meant to help promote and spread the word about Muslimah-owned businesses.

Moving has left my working schedule topsy turvy, but I’m slowly getting back on track, masha’Allah. If you would like to have your business profiled, or know of a Muslimah-owned home-based business we should feature here at Muslimahs Working at Home, by all means let us know!

Every business can benefit from a little public notoriety. After all, if people don’t know about the product or service you’re selling, you won’t be very successful. Some home business owners assume that their business is too small to worry about public relations. If you have an audience of people interested in what you have to offer, then it’s your duty to make them aware of it; make it easier for them to find what you’re selling.

You don’t need to hire some big shot agency or so-called expert to reap the benefits of PR exposure. You can get positive media coverage for your business on your own:
Build a Media List
You’ll need to identify which media outlets you want to target in order to reach your audience. This includes print publications (newspaper, magazines, etc.) radio, news stations, online PR sites, etc. Don’t just list any and every media source you come across. You’ll get a better response if you target those related to what you sell. Think quality over quantity.
Conduct Keyword Research Distributing Online Press Releases
If you don’t optimize your press releases by including the most searched for keywords/keyword phrases in the content, you won’t get the attention you’re seeking. Include keywords in the title of your press release, at least three times within the body of the content and in one subheading.
Show How Well You Solve Problems
I’m just going to be brutally honest here – no one cares as much about you and the product or service you sell as they do about how you can solve their problems. Make THAT the focus of your press releases and other corresponding content.

photo credit: opensourceway