marketing
Public Relations Basics: Shine the Spotlight on Your Home Business
Every business can benefit from a little public notoriety. After all, if people don’t know about the product or service you’re selling, you won’t be very successful. Some home business owners assume that their business is too small to worry about public relations. If you have an audience of people interested in what you have [...]
Boost Your Website’s Marketing Power
Before I get into the meat of today’s post, I hope you can forgive me for being absent for so long. RL issues have dominated my list of priorities for the past six months; but I am committed to this blog and determined to share useful information that can help sisters start and maintain a [...]
Zero in on Your Target Market
You sell unique clothing, scarves, one-of-a-kind jewelry, food; or a service like henna designs, hair styling, Islamic wedding coordinator, graphic design, etc. Without customers you don’t have a business. You already know that. The big question that needs answering is: who is your target market? If you answer “the Muslim community,” or “Muslimahs” that’s not [...]
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