target market
Find the Perfect Customer for Your Business
One of my work at home business coaching “guinea pigs” (a term of endearment I assure you) and I were having our weekly Skype chat late last night (well, it was morning for her since she’s currently living in Sudan). The topic of our “discussion” was building her client base. The first step: focusing and [...]
Use Forum Marketing to Get More Business
If it weren’t for online forums, I’d have very little social interaction – especially when I first started my business back in 2007. My income was detrimental to our family’s survival at this time as my husband’s once thriving business began to fold. Meanwhile I was also caring for four small children under 6 yrs. [...]
Here’s Why Selling Your Product/Service to Everyone Doesn’t Work
When you are selling a product or service, you need to know exactly who you’re reaching out to. Some business owners try reaching out to anyone and everyone. They believe this is the best way to net the most profit. When I talk to my clients about narrowing in on their target market instead of [...]
Zero in on Your Target Market
You sell unique clothing, scarves, one-of-a-kind jewelry, food; or a service like henna designs, hair styling, Islamic wedding coordinator, graphic design, etc. Without customers you don’t have a business. You already know that. The big question that needs answering is: who is your target market? If you answer “the Muslim community,” or “Muslimahs” that’s not [...]
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