Driving more traffic to your website or blog might sometimes seem like rocket science, but it’s not. It’s a lot easier than you might think. But it does take work . How do you drive traffic to your website consistently? Here are several proven traffic sources and methods to help you bring more people to your website.

Leverage High Quality Content

High quality content is what will bring you the most traffic over time. To build a business successfully means to have high quality content that people want to come back to and send to their friends.

What’s the best ways to leverage high quality content?

The most obvious way is to put it on your own website. You should have more high quality content on your own site than any other site. Another way to leverage high quality content is to have your content published on other people’s websites. One great way to do this is to guest write for other blogs.

What does this mean? Basically, you write a piece of content exclusively for someone else’s blog or website. The article is highly informative and really hooks others in. At the bottom of the article is a link pointing back at your site.

There are many places you can publish your content. These include article directories, other people’s blogs, Squidoo & Hubpages and more. The bottom line is to really get your content out there to as many people as possible.

Explore Other Methods of Traffic

Try publishing a YouTube video and see what happens. Experiment with PPC to see if you get a good response. Start a Twitter or Facebook page and see how your audience responds.

Once you start getting decent traffic from your website, expand out to other methods of gaining traffic.

Chances are, only a couple methods will really work for you. But if you don’t try it out, how will you know?

Interviewing Other Experts

One great way to gain both traffic and credibility for your website is to interview other experts on the topics they’re known for.

This does two things. First, it provides high quality content for your own readers and subscribers. But it also links your site with the person you’re interviewing.

The person you interviewed will often post a link to the interview on their own website. Even if they don’t, you’ll still get massive credit in your industry and in the eyes of search engines for interviewing those experts.

If you interview 10 experts, you will almost certainly get at least 5 backlinks back, resulting in both increased rankings and a lot of traffic.

There are many ways to drive traffic to your website. The most important thing is that you’re implementing something today. If you take action, you will always see results. Select the one that appeals the most to you and put it into action now. Gauge the results, then take the next action from there.

One of my home business mentor clients and I were discussing the website she’s planning for her new business. We spent a good deal of time discussing the “about” page, or rather what should be included and/or excluded when writing one. I happen to think the “about” page of a website or blog is pretty important. Often when browsing around an website or blog that I find interesting, I’ll click on the “about” page to learn more about the company or individual behind the site. It disappoints me to find generic, bland content with no real information. It’s anticlimactic – no matter how great the website appears. I’m curious by nature, so quite naturally I want more.
As Muslimahs, we may naturally lean toward being more conservative when it comes to creating an “about” page for a business website. In an effort to avoid drawing too much, or the wrong type of attention, the information we provide is very “vanilla.” It’s just not very interesting at all. Every page of your website has a purpose: to get your reader’s attention, build trust and authority. Your “about” page can accomplish this if you keep these tips in mind:

Share your story

You won’t have to try so hard to create interesting content if you focus instead on telling readers the story of how your business got started and/or why you sell the products/services that you do. Did you decide to start your baby clothing business after giving birth to triplets? Did your 20th wedding anniversary inspire you to start helping sisters plan nikahs, walimahs, aqiqahs, etc? Sharing your story with your readers can capture their interest in you, your business and the products/services you offer.

Share your credentials

Your credentials can help position you as an expert and/or authority in your niche or profession. For instance, if you develop customized Islamic homeschooling curriculums for parents, your having a Bachelor’s and Master’s in Childhood Education could be e important to someone thinking of paying for your products. If you provide online fitness and diet assistance/tips, being a certified trainer is information you need to include in your “about” page. Be sure to share information about any awards or professional accolades you’ve received in your area of expertise as well.

Tell them what to expect from you

This is not the place to list all of the products or services you sell. Save that information for another page on your website. The “about” page is a good place to let your readers know what to expect from you and what makes you different from similar businesses. For example, share your company’s values – e.g. your commitment to green living or your desire to improve women’s health. When you let others know what’s important to you, it adds a human element to your business, and that helps make it easier for others to relate to you and trust you.

Include images

Most online marketing experts recommend adding a photo of yourself on your about page as yet another strategy for establishing trust in your business. I can’t argue with that logic, but I choose not to include a photo of myself on my website for various reasons (no judgment at all toward those who do so).

If like me you don’t want to post a photo of yourself on your website, you can still make your “about” page more interesting by adding photos or images related to your business and/or the products/services you sell. It provides visual interest and can complement the story you share.

Tell them where you hang out

Share links to your Facebook, Twitter, LinkedIn or Google+ accounts and invite readers to interact with you. It’s a great way to show that you’re personable and it allows you to get to know your customers.

About a month ago, I was thinking of making a purchase online. After reading through all of the available information on the website, I still had a question I needed answered before paying my money. I searched high and low for a phone number or email address. Nothing. Couldn’t find a thing. Long story short: I finally I gave up and found the information I needed on another website. That website also had a contact email for customer inquiries.
From a customer’s standpoint there’s always a certain amount of risk involved with buying products online. Unlike purchases from a brick and mortar store, you can inspect the merchandise and carry it with you as soon as you’ve made your purchase. Sometimes a customer has questions that need answering before they make the decision to buy. Sometimes a customer needs to contact you for advice on the best way to use a product, or needs a question answered. A customer may also need to contact someone if there is a problem with an order (e.g. wrong size, color, etc.).
Your contact information should be easy to find on your website or blog. Ideally a visitor on your site should be able to easily access it from any page.

Muslimahs Working at Home was created to provide women with a financial alternative to earning an income outside of the home. Our objective is to share resources and tools needed to operate a successful, home-based business.

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